Recently, our resident writer and social media ninja, Nicole Sabourin gave a lecture to entrepreneurs at The Technology Incubator at Knowledge Park. She presented a series of points to help them create a social media strategy built around sincerity and genuine engagement. We’ll talk to her about her presentation and general ideas about trends in social media. We’ll discuss the role of sites like instagram and facebook in the lives of entrepreneurs and the pitfalls of misguided tweeting. We’ll also discuss the importance of perspective and motivation when engaging an audience and the value of speaking to people on an honest, candid level.